I run a small marketing consultancy called The Acorn Group, where I do two things:
1. Program, Produce and Develop Strategy for Interactive Media, Marketing, Commerce and Advertising Events. My clients for this work (recent and current) include:
- MediaPost (OMMA Conferences)
- Shop.org
- Word-of-Mouth Marketing Association (WOMMA)
- IAB Canada
- Sympatico/MSN
- IAB
- Jaffe, LLC
- Digital Media Wire
2. Create and Execute Trade Marketing Strategy for companies in interactive media and marketing. Clients here (recent and current) include:
- Hitwise
- Freewebs, Inc.
- Zango
Before starting The Acorn Group, I built the events business at the Interactive Advertising Bureau (IAB) and ran that for two years. I ran Jupiter Events for a year prior to joining the IAB.
I was a Jupiter Senior Analyst and Research Director before that, covering marketing, commerce and advertising. Before joining Jupiter I was a Marketing Manager at Avon Products, part of the small team that launched Avon.com and responsible for all of the site's advertising, promotion, search marketing and email.
I have a B.A. in English from Colgate University, a M.A. in English from the University of British Columbia and a MBA in Marketing and Management from NYU. But I'm a fan of the Arkansas Razorbacks. Go Hogs.
When I'm not working I'm playing with my sons Gavin and Max, trying to convince my new daughter Kyra that I'm funny, eating my wife Katya's delicious cooking, or riding a bicycle at a break-necking pace. I live in Bethesda, MD.